An increasing number of people are using social media, with a recent report from Nielson Online finding that member communities (social networks and blogs) are now more popular than email. And while many dismiss social media as a youth phenomenon, the biggest growth is actually among older age groups. According to new research from Ofcom (The Communications Market 2009), the proportion of 25-34 years olds claiming to have a social networking profile grew by six percentage points in the past year (to Q1 2009), while it grew by eight percentage points among 35-54 year olds. Continue reading
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